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Manufacturer: Swarovski, Wattens (Tirol - Austria) Application: Civil Era: 1980s Magnification: 7x Objective Lens Size: 30 mm Field of View: 7.2° - 126m at 1000m Specifics: Until the 1980s, Swarovski primarily produced classic Porro prism binoculars. By the late 1970s, Swarovski initiated the transition from the classic Porro prism design to a completely new design with the SL series. However, the SL binoculars still used Porro prisms. In 1985 this changed with the SLC series, which was based on roof prisms. This change around 1985 is considered the beginning of Swarovski's rise to become one of the world's leading manufacturers of binoculars. The SLC was initially produced in 7x30 and 8x30, and later also in 7x42, 10x42, 7x50, 8x50, 10x50, 8x56, and 15x56. In the book "Optics for the Hunter" (1999) John Barsness wrote something interesting about the Swarovski 7x30 (he didn't write that he meant the SLC 7x30 but the SLC 7x30 was and is the only 7x30 model from Swarovski): "A few years ago, a friend of mine who works for Swarovski called up and said the comany was now making a 7x30 binocular exactly like its popular 8x30 except for the magnification. He´d just performed an experiment with the people in his office, taping over the model number on each binocular and asking for everybody´s opinion. Eleven out of twelve said the 7x had a slightly better view than the 8x: brighter, with better color and more detail." According to Barsness, the principle behind it applies to all binoculars: "with a given objective size, less magnification means better resolution, contrast and color rendition." Interestingly, we still tend to find higher magnifications in today's binoculars rather than lower ones, which is probably due to the fact that buyers tend to prefer higher magnifications according to the principle: the more the better.